The brief
UniFlex sells across four quite different categories and positions itself on trust: an authorised reseller of every brand it carries, with genuine, warrantied stock. The store needed to feel credible to a first-time buyer while still being quick to browse across very different products.
What we built
- A multi-category catalogue spanning electronics, fashion, beauty and toys, with category navigation
- Customer accounts, registration and sign-in
- Deals and seasonal sales surfaced from the front page
- An AI shopping assistant to help customers find products
- Trust signals: authorised-reseller messaging, shipping thresholds and clear policies
- Light and dark themes, and a consent banner that separates necessary from optional cookies
Built for search from day one
The store is server-rendered with Next.js, so product and category pages reach search engines as complete HTML rather than an empty shell waiting for JavaScript. For a store that depends on organic traffic, that decision matters more than almost any visual one.